Affiliate disclosure
UK Glasses Guide may earn commission from some retailer links, but recommendations should stay based on buyer fit, evidence and safer alternatives.
How affiliate links work
Some outbound retailer links may be affiliate links. If you click one of those links and buy from a retailer, UK Glasses Guide may receive a commission at no extra cost to you.
A commission does not change the price shown by the retailer unless the retailer itself applies a tracked promotion or offer. Prices, delivery, returns and lens options should always be checked on the retailer website before ordering.
How recommendations are made
Retailers are compared by buying situation: simple spare pairs, fit confidence, strong prescriptions, varifocals, prescription sunglasses, designer frames and reglazing. A retailer can be a good fit for one job and a poor fit for another.
Recommendations should not be based only on commission. Buyer-fit factors include finished basket cost, lens options, frame fit route, PD and measurement handling, delivery expectations, returns wording, aftercare and whether a safer alternative exists.
How affiliate status is labelled
Retailer pages should distinguish between confirmed affiliate links, candidate retailers, desk-researched pages and pages where no active relationship is claimed. UK Glasses Guide should not claim a discount, partnership or retailer endorsement unless it is supported by current programme evidence.
| Label | Meaning for readers |
|---|---|
| Affiliate link may be used | A tracked link may earn commission if the reader buys. |
| Affiliate candidate | The retailer is being assessed for fit; no active relationship should be implied. |
| Desk researched | Public information has been checked, but no real order test is claimed. |
| Order tested | Only used when there is actual order evidence in the testing records. |
What paid relationships cannot change
- They cannot remove warnings about poor fit, high-risk prescriptions or weak returns routes.
- They cannot make one retailer the answer for every buyer situation.
- They cannot justify unsupported claims such as cheapest guaranteed, best in the UK or official discount.
- They cannot replace the need to check the retailer’s current terms before ordering.
Corrections and retailer contact
Retailers can request factual corrections where pricing, delivery, returns, lens options or affiliate status has changed. Corrections should improve accuracy, not remove balanced pros, limitations or alternative routes.
Readers can also send corrections or order-experience notes through the contact page. Real order testing should be labelled only when there is evidence that the order was placed and assessed.